Transforming Your Brand: Article From New Vitae Wellness and Recovery

July 28, 2015

Recently, Judith O. Yanacek and Patricia Long authored an article on our transformation from Tri-County Respite (TCR) to New Vitae Wellness and Recovery.

Known as TCR for more than thirty years, our team embarked on a major rebranding project to create a unified identity for our clinical services, residential support network and specialized treatment programs. We needed a strong brand that provided one all-encompassing umbrella.

Our new name, New Vitae Wellness and Recovery, was selected for its association with new life, positivity, hopefulness and recovery. Our new, modern brand better reflects our vision, mission, and core values.

You may read the full article about our transformation on the Open Minds website here: Transforming Your Brand: How One Behavioral Health Organization Successfully Rebranded

"New Vitae Young Adult Services has helped me so much. The mentor staff is great. They are reliable, and always willing to teach me how to do things, rather than just doing them for me. Since coming to the program, I've grown into a better person."

- Tess C. (former resident)